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TONI MORETTO

TONI MORETTO

BiographyWhen TONI MORETTO was a child, he loved molding clay, which he would find in his village fields. This passion lead to the achievement of “Maturità Artistica” at Venice where his classmates were students like Licata, Celiberti, Parmeggiani, De Luig and other artists who became famous later.Although after school he had-delete had the opportunity to teach drawing he preferred enrolling in ceramic courses held by painter Otello De Maria and sculptor Giordani in Vicenza. He attended the courses for two years after which he had to leave for his military service in 1951. However, during the courses Otello De Maria noticed his sculpting skills and offered him a job at Palladio Ceramics in Via San Marcello , Vicenza. The ceramic firm was just being established under Otello De Maria’s management but apart from him, Gigi Tomasi, an actor, was also participating.During the same period GIOVANNI DUSO began working there along with TONI MORETTO. In a few years the company expanded, employing fifteen workers. Palladio Ceramic production included items ranging from decorative plates with zoo morphologic subjects or views of Vicenza to fully or partially modeled hand made figures.In 1957/58 TONI MORETTO went to work for Girardi at the “Ceramiche Diana” in San Bortolo, Vicenza. There he had his own studio where he could prepare models as well as his unique pieces with total freedom. At the same time he got a chance to hold an exhibition with “Ceramiche Diana” in Verona. This displayed the artistry of his production.Finally in 1958/59 TONI MORETTO, GIOVANNI DUSO and ADRIANO COLOMBO left "Diana" and founded "LO SCRICCIOLO" in Milan. For various reasons Milan gave them more chance to enter into tough competition .The first year was very challenging but they overcame this initial phase with great perseverance and eventually they were successful. Their production included fully or partially handmade pieces and even though these were repeated in series each one was different from the other. The pieces were mainly done in white clay and the decoration was done with bright or dull colors under glaze.They lived in Milan until August 1962, and then moved to Longara on the “Riviera Berica” where they built a studio and warehouse. They also started participating at the Milan Fair and thus began exporting mainly to the USA where TONI MORETTO even went to give demonstrations in specializedshops to show to-delete the public how the items were made. They were lucky enough to meet an Italian-American client who was obviously a great lover of “Made in Italy.” The company was Franco Neri Inc. which had a prestigious shop on 5th Avenue in New York City.Neri invested a lot in promoting “LO SCRICCIOLO” increasing the value of the items. Each little piece was signed and accompanied with a booklet containing a guarantee of the authenticity of the piece. He even offered a bonus to “LO SCRICCIOLO” if it produced more to keep up with the demand . However this request was quite difficult to satisfy because each object required great artistic ability and sensitivity. Many pieces depicted everyday life and humorous scenes. Moretto animated and gave such expressiveness to his pieces that they could generate a sense of fondness and often a smile on the viewers face. “Humorous ceramics” is the best way to define it. “LO SCRICCIOLO” grew commercially with the production for the USA market and started exporting to Australia and Japan. It kept receiving invitations to hold demonstrations at Art galleries and shops in important cities.“LO SCRICCIOLO” sent to many homes all over the world not just items made in Italy but objects that gave joy and a pleasant feeling to those who possessed them. “LO SCRICCIOLO” stopped its activities in 1993.





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